There’s a new
breed of pop star seizing hold of the world’s airwaves and online—more
accurately, a conscious-pop star who’s set to subversively top charts
and sway hearts and minds. This enigma embodied is 18-year-old Alessia Cara, who’s riding the refrains of her ironic anthem, “Here.” Premiered by The Fader, “Here” garnered over 500,000 total streams in it’s first week, resounding praise for its freshness and insight.
Powerful stuff from a teenage voice; in fact, that’s powerful stuff from anyone who’s ever put pen to pad in name of art. And Alessia’s mature pen game is matched by her larger-than-life voice; she’s dazzlingly chameleon-like, boasting the kind of versatility that will make her a force. In short, Alessia has cause to be confident. But she’s still the bashful, small-town girl even in the big city: “You don’t think you’re ever going to end up here from Brampton, Ontario, Canada. Instead, you think, ‘Who’s going to see me?’ I can’t wrap my head around everything that’s happened: the chemistry with Sebastian, the producers, the label. Def Jam got what I am trying to do: I want my music to be cool and reflective of my influences –Drake, Amy Winehouse, Ed Sheeran– but still new. Def Jam gave me the opportunity to say something meaningful and positive without being preachy. I didn’t expect everything to feel so natural and organic. And I can’t believe how quickly it’s going.”
Alessia is equal parts fresh face, old soul, newcomer, and lifer. She’s going, quickly. Now it’s up to the rest of the world to catch up and catch on.